Lexar at Gamescom 2025 showed how the brand is pushing gaming and content creation to the next level. The event, running from 20 to 24 August, gave fans and industry experts a chance to see the company’s latest innovations in action. For the first time, Lexar had a presence across three areas, including its main stand and a shared stand with SDA.

Lexar at Gamescom 2025 brings new products for gamers and creators

At the main booth in Hall 10.1, visitors got to see two powerful PCIe 5.0 SSDs. The Lexar NM990 M.2 2280 PCIe 5.0 NVMe SSD will be sold in EU retail stores, while the Lexar ARES PRO M.2 2280 PCIe 5.0 NVMe SSD will be available on Amazon. Both promise ultra-fast loading speeds and stable performance for heavy gaming and content work.

Lexar also launched its next generation of DDR5 memory. The Lexar THOR RGB 2nd Gen DDR5 modules are coming to EU shops, while the Lexar THOR Z RGB DDR5 will be sold online. These memory kits bring improved performance and colourful RGB lighting, making them ideal for modern gaming PCs.

The SDA stand featured even more highlights. The Lexar PLAY PRO microSD Express card was revealed as a high-speed solution for handheld gaming and media storage. Supporting it was the Lexar RW540 reader, built for microSD Express. To top it off, Lexar introduced the ARMOR SD GOLD, a tough new SD card designed without steel, making it lighter yet durable.

Lexar at Gamescom 2025 proved the company’s focus on both speed and reliability. With new SSDs, memory kits, and rugged cards, the brand is setting fresh standards for gamers and creators alike.