CD Projekt Red has officially sold GOG to its co-founder Michał Kiciński in a deal worth $25.26 million, and while the number looks small on paper, the move makes a lot of sense.

GOG has always been a strange fit inside a publicly traded AAA publisher. Running a global PC storefront is expensive, complex, and distracting. By offloading it, CDPR gets quick liquidity and removes a major operational burden. At the time of writing, all signs point to that money going straight back into what the studio does best: big-budget games. The next The Witcher saga and the Cyberpunk 2077 sequel are the clear priorities.

This sale also fits neatly with CDPR’s recent decisions. Dropping REDengine for Unreal Engine 5 showed a desire to stop maintaining heavy tech stacks. Selling GOG follows the same logic. Fewer side projects. More focus on development.

For GOG, the change could be even bigger. Free from shareholder pressure, the store is now leaning back into its original identity. DRM-free games remain the core pitch. Offline installers are staying. The game preservation programme is safe. That matters more than ever as digital ownership keeps shrinking.

In short, this looks like a clean break. CDPR sharpens its focus. GOG gets a second chance to be pro-consumer again. Whether it thrives now comes down to execution.

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