NetEase has officially unveiled Blood Message, a powerful new AAA single-player action game being developed using Unreal Engine 5. Created by Chinese studio 24 Entertainment Lin’an, a subsidiary of Thunder Fire Studio, this visually breathtaking title promises a cinematic experience that blends intense combat with deep storytelling.
This marks a significant milestone for NetEase, which is calling Blood Message its first fully dedicated single-player game in over 20 years of development. The company is positioning it as a high-end, story-driven experience designed to impress a global audience.

A deep narrative rooted in Chinese history
Set in the final years of the Tang dynasty, a key period in Chinese culture and politics, Blood Message tells a gripping tale of loyalty, honour, family, and revenge. The story promises to be as rich as it is dramatic, with players exploring personal sacrifice and complex emotions against the backdrop of one of history\’s most fascinating eras.

24 Entertainment Lin’an aims to deliver a cinematic narrative supported by intense survival and combat gameplay. From the first trailer and screenshots, Blood Message already showcases a visually striking world inspired by Central Asian landscapes, with detailed environments and character models that fully utilise the power of Unreal Engine 5.

What to expect from gameplay
While full gameplay details are yet to be revealed, early footage hints at a mix of melee combat, exploration, and survival mechanics. The focus appears to be on immersive storytelling and emotional depth, with the potential for gameplay systems that reflect the game’s strong narrative themes.
Blood Message: Coming soon – but when?
Blood Message is currently in development for PC and unspecified consoles. The developers have yet to announce a release date or confirm specific platforms, but anticipation is already building thanks to its striking debut trailer and ambitious scope.
For NetEase, this isn’t just a new title—it’s a bold step into the world of premium single-player experiences. And with Blood Message, they might just have something truly special in the works.